About Us

Established in March 1995, The Simply Group launched its first website simplyscuba.com in 1996 and we’ve been at the forefront of online retail innovation ever since. 

Buoyed by the continued success of Simply Scuba we launched Simply Swim in the summer of 2006 and it rapidly became a key player in the swim wear market.  We’re always looking for better ways to help you research and buy your kit online by harnessing the latest technology with our high standards of customer service.

Located just outside the fashionable and picturesque town of Faversham in Kent (to view a map please click here), we operate our showroom, customer services centre and warehouse from our large modern industrial premises.

If you'd like to come and visit us at our shop the opening hours are:

Monday - Friday 9am to 6pm
Thursday Open 'til 8:30pm
Saturday 9am to 5pm
Sunday 10am to 4pm

You can try our vast range of swimwear and swimming accessories and get professional advice from any of our qualified sales staff.

For more information and to get locations to our shop see The Simply Group Outdoor & Leisure Store website.

Come Visit Our Shop

We have recently opened a new shop in Faversham. At our shop you can try our vast range of swim equipment and accessories and get professional advice from any of our qualified sales staff. If you'd like to come and visit us at our shop the opening hours are:

Monday - Friday 9am to 6pm
Thursday Open 'til 8:30pm
Saturday 9am to 5pm
Sunday 10am to 4pm

For more information and to get locations to our shop see The Simply Group Outdoor & Leisure Store website.

Faversham Shop

Our Recent History

In the early days when the first Simply Swim site was launched the back end system was an Olivetti 286 over a 14.4k modem, then upgraded to Pentium 1 Compaq pc bought from Tesco!

Things have moved on quite a bit since then, here's just a few of out latest innovations...

Oct-11 Simply Swim moves warehouse and opens a new shop
Sep-10 Simply Swim launches mobile optimised website
Jun-10 Simply Swim introduces timed delivery slots, including Saturday and evening deliveries.
Mar-10 Simply Swim launches v3.0 of iPhone App
Oct-09 Simply Swim launches iPhone App v1.0
Aug-09 Simply Swim launches its “swim wear finder” to help you find what you’re looking for.

About The Simply Group

Alongside the continued success of Simply Scuba we've been working hard on our other online stores.

The products might be different but the same ethos applies; 'Try and be the best online retailer we can', we know its cheesy buts its true...

If you've not seen our other stores take a look below


simplyscuba.com scuba diving equipment
simplybeach.com beachwear
simplyswim.com swimwear
simplyhike.co.uk camping & outdoor equipment
simplypiste.com skiwear
simplysweat.com sportswear & fitness equipment

The Simply Group is a trading name of Simply Scuba Ltd. 5 Jubilee Way, Eurocentre, Faversham, ME13 8GD, England. Company Registration No. 3053307 in England and Wales. VAT Registration Number GB 621 9623 45 VAT Registration Number: GB 621 9623 45