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One of the globe’s bestselling swimwear brands, Speedo offers the largest choice of performance swimming clothes for men, women and youngsters of any manufacturer. Their swimwear collections are made for leisure swimmers and serious competition swimmers alike. You will also be able to find swimsuits and trunks that are made specifically for high-performance athletes, triathlon competitors and open water swimmers, too.
Founded in Australia in 1910 by Alexander McRae, Speedo did not become a brand until the 1920s, when the swimwear market really took off across the world. In 1928, McRrae introduced his innovative Racerback costume which he claimed allowed for greater movement in the water in a figure-hugging design that could also improve performance. The brand ethos was born: one that embraces both style and swimming speed. The following year, Speedo launched their next swimsuits and world records were soon being set by athletes wearing the brand, cementing it into the public’s imagination.
Speedo’s swimwear has always been at the forefront of technological developments and, during the 1970s, the brand led the way with the use of nylon and elastane in swimming clothes – something that still remains popular to this day. In the mid 1990s Speedo developed a new technology which was given its own brand name - Endurance. This was another world’s first, being a chlorine-resistant fabric used for all sorts of swimwear. In 1996, they launched S2000 a material that offered reduced drag for athletic swimmers which went on to make a big splash at the Barcelona Olympics. Their focus on swimwear performance continues to this day with ranges such as Fastskin3 which is a technology that is available among their current product ranges.
For ladies, Speedo’s swimwear has a great deal of options on offer. Swimsuits like their Endurance Powerback are available in a good choice of sizes and attractive designs which look great in the pool and also assist with training and competition. They also offer plenty of two piece swimsuits, many of which are in designs that coordinate with their single piece swimsuits – making them as ideal to take away on beach holiday as they are on a trip to the gym pool.
For men, there are plenty of choices to be made, too, so you are likely to find the exact product that is right for your fitness level and swimming capability. For example, their Jammer shorts are available in plenty of different materials that afford different comfort and performance levels, depending on your swimming experience. For advanced swimmers, check out their Fastskin Jammer shorts which are equally at home in the pool as they are in open water, making them ideal for triathletes and club swimmers, too.
Kids are also well catered for, with specific product aimed at both boys and girls. Speedo also has plenty of baby swimwear products which are great for encouraging little ones to feel confident in the water from the earliest age. Their float suits are a prime example of a warmth giving suit that is designed for infants.