What’s Turning Heads at the Pool? Hint: It’s Zoggs.

If you’ve hit the pool recently, chances are you’ve noticed a shift — swimmers are showing up in bold, confident style, and Zoggs is making serious waves. From standout prints to body-loving fits and eco-conscious materials, Zoggs is redefining swimwear with a blend of performance, personality, and purpose.

At Simply Swim, we’re seeing a clear trend: swimmers of all levels are choosing Zoggs — and here’s exactly why.

Zoggs Swimwear: Fashion Meets Function

Looking for swimwear that performs as good as it looks? Zoggs swimwear delivers on both. Designed for real swimmers — whether you’re swimming lengths or splashing with the kids — the range combines flattering cuts with technical fabrics that hold up swim after swim.

The Ecolast+™ range, made from recycled ocean plastics, proves that sustainability and durability can go hand in hand.

Top swimwear picks this season? For women, the Sandon and Macmaster styles are favourites, balancing comfort, coverage and a pop of personality.

Leading the Way in Sustainable Swimwear

Zoggs isn’t just about looking good in the water — it’s about doing good, too. Their Ecolast+™ swimwear is made using ocean-bound plastic waste, including ghost fishing nets, creating high-performance suits that are built to last up to 15x longer than standard fabrics.

Add in fully recyclable packaging and an ongoing commitment to remove single-use plastics across their range, and Zoggs is fast becoming a top choice for eco-conscious swimmers who care about the planet as much as their pool time.

Confidence for Every Swimmer — With Zoggs Support Guides

Zoggs believes confidence in the water starts before you even get wet. That’s why they’ve created easy-to-follow support guides to help you choose the right size, style, and swimwear features — whether you’re a first-time buyer or a seasoned swimmer.

From fit advice to style comparisons and care tips, these guides are designed to empower every swimmer to feel confident in their kit. You’ll find expert help on choosing suits that flatter your shape, stay put through strokes, and suit your swim goals — all available via Simply Swim’s product pages.

No guesswork. No stress. Just great swimwear, made simple.

Why Zoggs is Turning Heads in 2025

Zoggs is more than just a swimwear brand — it’s a movement for comfort, confidence, and conscious swimming. With eye-catching styles, sustainable fabrics, and support that guides you to the perfect fit, it’s no wonder Zoggs is what everyone’s talking about at the pool.

So if you're asking, What’s trending at the pool this year?
Hint: It’s Zoggs — and it’s available now at Simply Swim.