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Discover Reading's Only Specialist Swim Shop | Blog | Simply Swim

Welcome to our specialist swim shop in Reading!


Choosing the perfect swimwear, goggles, and caps can be a daunting task with the vast array of styles and options available today. Our team of knowledgeable and friendly experts are here to make your decision-making process a breeze. We understand that everyone has unique preferences and requirements, and we're dedicated to helping you find the ideal swimwear that suits you perfectly.



Whether you're a seasoned swimmer or simply enjoy a leisurely dip in the water, we'll ensure you leave our store with everything you need to make the most of your time in the water.

Our extensive range of products includes everything from one-piece bathing suits and bikinis to open water and competition wear, sourced from renowned brands like Speedo, TYR, Funkita, Arena, and Zoggs. Whether you're gearing up for a competitive swim or seeking stylish swimwear for your leisurely pursuits, we have all the supplies you could possibly need.



While our online store offers the perfect shopping experience, we also have a physical shop located in Reading, Berkshire. This means you can conveniently enjoy all the perks of Simply Swim, including professional advice and the opportunity to try before you buy, thanks to our luxurious changing facilities and convenient car parking. We want to ensure that you make a perfect choice and feel confident in your swimwear.



We can't wait to welcome you and assist you in finding your ideal swimwear.