If you’re ready to refresh your swim kit, there’s exciting news at Simply Swim. The latest TYR swimwear has arrived, bringing together performance, distinctive design and the technical expertise of one of swimming’s most recognised brands.
From new women’s swimsuits to men’s jammers, the latest collection is designed for swimmers who want their swimwear to work hard in the water while still looking great.
A swimwear brand with history
TYR’s story began in 1985 in Huntington Beach, California, founded by swimwear designer Joseph DiLorenzo and Olympic bronze medallist Steve Furniss. The brand was created to bring something fresh to competitive swimming, combining technical performance with vibrant, distinctive designs.
From its Californian beginnings, TYR has grown into a global swimming and triathlon brand, with products used by elite athletes as well as swimmers training and enjoying the water at every level.
That heritage is still evident in today’s swimwear. TYR continues to focus on combining innovative fabrics, functional designs and performance-driven construction, while offering styles that work just as well for regular fitness swimming.
New TYR swimwear for women

The latest women’s collection gives swimmers plenty of choice, whether you’re building up your weekly training sessions or simply want a reliable swimsuit for regular pool time.
The collection includes popular fits such as Diamondfit and Trinityfit, giving you different levels of coverage, support and freedom of movement.
TYR’s Durafast Elite® fabric is designed with regular swimmers in mind, combining durability and colourfastness with UPF 50+ sun protection. That makes it particularly appealing if your swimsuit is getting plenty of use throughout the week.
And, of course, TYR hasn’t forgotten about style. New colours and prints bring a fresh look to the pool, while the classic streamlined silhouettes keep the focus on comfortable, unrestricted movement.

New TYR jammers for men
For men, the new collection includes TYR Durafast Elite jammers, offering a streamlined fit for training, fitness swimming and regular pool sessions. The latest TYR range includes new designs and colourways, alongside more performance-focused options for swimmers looking for technical racewear.
Whether you’re chasing a new personal best or simply enjoying a few lengths after work, a well-fitting jammer can make a real difference to comfort and confidence in the water.

Discover the new TYR collection
More than 40 years after TYR began in California, the brand remains focused on the same basic idea: swimwear should combine performance, innovation and individuality.
Now you can discover the latest TYR women’s swimwear and men’s jammers at Simply Swim, with new styles ready for your next session.
Explore the new TYR collection and find your next favourite swimsuit or jammer.
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