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Sun + Fun With Zoggs - Stylish Women’s Swimwear for Leisure & Confidence
Get ready for sunny days with Zoggs' new women’s swimwear collection – from supportive shapewear swimsuits to stylish holiday pieces designed to help you look and feel your best.

Best Ways To Introduce Children To Swimming
Helping your child feel confident and happy in the water doesn’t have to be a challenge. In fact, with the right approach, introducing children to swimming can be a fun and rewarding experience for everyone involved.

Spotlight on the Brand Tyr

How To Put A Swimcap On Your Little Swimmer

Set Your Swim Goals For 2025: Essential Gear for Every Type of Swimmer

New Year, New Gear: 2025’s Must-Have Swim Equipment and Accessories

Thank You to Our Simply Swim Customers for 2024!

Christmas Gift Ideas For Swimmers
Christmas is just around the corner, and if you’re looking to make a splash with the perfect gift for the swimmer in your life, you’ve come to the right place! Whether they’re seasoned pros, young beginners, or open water enthusiasts, there are endless options that are both practical and fun. Here’s a roundup of Christmas gift ideas that will bring a bit of extra cheer to the UK’s swimmers this festive season.

Beyond the Fabric: The Psychology of Swimsuit Confidence
Despite its intended purpose of facilitating swimming enjoyment, Swimwear can become a source of self-consciousness and a barrier to embracing the water.
Let's delve into the psychology of swimwear and explore how this seemingly simple garment can hold such emotional weight.

Finally, the 2024 Paris Games Are Here!

Summer Fun In The Sun: Splash-Tastic Ideas For Little Ones
