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Go Full Speedo

Go Full Speedo

When it comes to iconic swimwear brands, Speedo leads the pack. Their latest Go Full Speedo campaign has made waves in the swimming world, and we can’t help but love it! From celebrating athletes to promoting confidence in the water, here’s why this campaign has truly captured our hearts.

Finally, the 2024 Paris Games Are Here!

Finally, the 2024 Paris Games Are Here!

Much has changed through the 20th and early 21st centuries from Paris 1924 to Paris 2024. But these editions of the Olympics are proof of the undeniable importance the French capital has in the world of sports.
The Psychology of Colour: How Swimwear Colours Can Affect Your Mood

The Psychology of Colour: How Swimwear Colours Can Affect Your Mood

Colour has a profound impact on our emotions and perceptions, influencing everything from our mood to our behaviour. When it comes to swimwear, the hues we choose can play a significant role in how we feel and present ourselves at the pool or beach. Let's dive into the psychology of colour and explore how different swimwear colours can affect your mood
The History of Swimwear: From Ancient Times to Modern Materials

The History of Swimwear: From Ancient Times to Modern Materials

The attire we wear to take the plunge has undergone a fascinating transformation throughout history. We embark on a journey through the evolution of swimwear, from the rudimentary garments of the ancients to the high-tech materials of today.
The Ultimate Guide to Choosing The Perfect Swimsuit For Your Body Type

The Ultimate Guide to Choosing The Perfect Swimsuit For Your Body Type

With warmer weather just around the corner and holidays being planned, thoughts are turning to buying a swimsuit. In our experience, shopping for s...
Peach Fuzz: Pantone Colour of the Year

Peach Fuzz: Pantone Colour of the Year

Each year Pantone select a colour that emulates and captures the hopes and dreams of the year. This year, 2024 is the turn of Peach Fuzz.
New Year...New You...New Swimsuit?

New Year...New You...New Swimsuit?

As the clock strikes midnight on December 31st and the calendar turns to a brand-new year, many of us are filled with a sense of renewal and a fres...
Discover Reading's Only Specialist Swim Shop | Blog | Simply Swim

Discover Reading's Only Specialist Swim Shop | Blog | Simply Swim

Discover Reading's Only Specialist Swim Shop, where we can advise you on swimwear and equipment for competition swimming or leisure swimming. We have luxurious changing rooms and convenient car parking on site.
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